Stefano Barni
Window design and art direction
“Those who keep bringing new ideas and don’t settle to place a bag on a column, are the ones that make a difference. You have to keep creating dreams” Stefano Barni, Global Head of Visual Merchandising, popup and windows design at Tod’s. An extract of Episode 3 Season 3 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.
“Luxury is emotion and experience.”
About the Guest Brand
Stefano Barni is Worldwide Visual Merchandising, Popup and Window Designer at TOD’S. Stefano is one of the most influential professionals in his industry, known for his major contributions to the window design of multiple luxury houses. For more than 20 years, Stefano has served Maisons such as Bottega Veneta, Givenchy, Brioni, Diesel, Stella McCartney and Maison Margiela, where he worked closely with John Galliano. An esteemed professional and a wonderful person, who puts his heart into his work.
Stefano Barni è Worldwide Visual Merchandising, Popup and Window Designer presso TOD’S. Stefano è uno dei professionisti più influenti nel suo settore, noto per i suoi importanti contributi alla progettazione di vetrine di lusso. Da oltre 20 anni, Stefano ha lavorato per case di moda prestigiose come Bottega Veneta, Givenchy, Brioni, Diesel, Stella McCartney e Maison Margiela, dove ha collaborato con John Galliano. Un stimato professionista e una persona meravigliosa, che mette il cuore nel suo lavoro.
S3 | E3 | Stefano Barni
episode in pills
- The difference between Visual Merchandising and Window Design
- How to showcase the brand and communicate its DNA starting from a window: the beginning of the client journey
- Each idea requires a budget and a certain degree of feasibility
- The playful side of window making. Anecdotes and behind the scenes of some major designs worldwide