Stefania Lazzaroni

Fondazione Altagamma and Made in Italy

“Made in Italy is based on manufacturing. There are no other European countries with such a strong capacity for creativity, innovation and production.” Stefania Lazzaroni, CEO of Fondazione Altagamma An extract of Episode 7 Season 3 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management. The importance of protecting and promoting the Made in Italy and the overall luxury market.

“Protecting the Made in Italy is very difficult but a must.”

About the Guest Brand

FONDAZIONE ALTAGAMMA

Stefania Lazzaroni is the CEO of Fondazione Altagamma since 2013, she is a member of the executive team and coordinates the Foundation’s activities. Created in 1992, Altagamma gathers Italy’s High-End Cultural and Creative Companies, recognized globally as authentic ambassadors of Italian style in the fields of fashion, design, jewellery, food, hospitality, automotive and yachting. The Foundation’s activities include promoting the luxury sector and Italian industry in general, building relationships with Institutions, creating strategic marketing projects for companies and promoting talents, professionals and craftsmanship.

Dal 2013 Stefania Lazzaroni è Direttrice Generale di Fondazione Altagamma e come membro dell’executive team coordina le attività della Fondazione. Altagamma riunisce dal 1992 le migliori imprese dell’Alta Industria Culturale e Creativa Italiana che operano nei settori della moda, del design, della gioielleria, dell’alimentare, dell’ospitalità, dei motori e della nautica. Le aree di attività della Fondazione si articolano tra promozione del comparto e del Sistema Paese, relazioni istituzionali, progetti di marketing strategico per le aziende e valorizzazione dei talenti e della manifattura.

altagamma.it

S3 | E7 | Stefania Lazzaroni

episode in pills

  • The Foundation's Mission: supporting the Made in Italy, by promoting synergy among luxury companies members of the Foundation
  • The value of “Made in Italy” as a brand: why it continues to be a global symbol of quality and craftsmanship in luxury
  • Luxury Market Trends: How Italian luxury brands target high-spending consumers and the strategies they use to build desire
  • The project “Adopt a school”, created by Fondazione Altagamma, with the aim to defend intellectual property and safeguard Italy’s manufacturing heritage
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ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart