Maurizio Ficcadenti

Luxury beauty packaging

“The product’s perceived quality is crucial to its sense of beauty and ability to be appreciated without being touched” Maurizio Ficcadenti, Global R&D Manager of Baralan. An extract of Episode 6 Season 3 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management. This episode deepens the beauty industry, including clients’ needs and requests and today’s challenges.

"Quality is what distinguishes luxury packaging.”

About the Guest Brand

Baralan

Maurizio Ficcadenti started working at Baralan in 1993 and today he is Global R&D Manager of Baralan. With more than 60 years of history in the beauty industry, Baralan is the leading company in primary packaging for the cosmetics industry. Present in 50 countries, 4 manufacturing facilities, HQs in Italy and USA, a global organization committed to deliver high level products to the most prestigious beauty brands. 

Maurizio Ficcadenti ha iniziato a lavorare per Baralan nel 1993 e oggi ricopre il ruolo di Global R&D Manager di Baralan. Con oltre 60 anni di storia nel settore della bellezza, Baralan è l’azienda leader nel packaging primario per l’industria cosmetica. Presente in 50 paesi, 4 stabilimenti produttivi, HQ in Italia e negli USA, Baralan è un’organizzazione globale impegnata a fornire prodotti di alto livello ai più prestigiosi brand di bellezza.

baralan.com

S3 | E6 | Maurizio Ficcadenti

episode in pills

  • Baralan’s contribution to the cosmetics industry: how to make a product unique through its packaging
  • The differences in the packaging for mass market and luxury: from sound to materials, glass vs plastic
  • Innovation and today’s trends in the beauty industry: personalisation and sustainability
  • Challenges and opportunities of natural products: what’s the R&D perspective
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Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart