Massimo Baldo

Luxury hospitality and its management

“One of the most important tasks is to attract the right talents and make sure to have the right team” Massimo Baldo, Vice-President Europe of The Palace Company, hospitality group specialized in luxury hotels and resorts. An extract of Episode 8 Season 2 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management

"Helping your people improve and uncover their potential is necessary."

About the Guest Brand

THE PALACE COMPANY

Established in 1984, The Palace Company is a family-owned company. Amongst other brands, in 2022 The Palace Company acquired the luxury Italian group Baglioni Hotels & Resorts, featuring 5-star hotels and resorts in Italy, London, and the Maldives. With over 10 years of experience Massimo Baldo has been appointed Vice President Europe of The Palace Company in 2023. Prior to it, he worked at NH Hotel Group covering different roles such as Corporate Internal Audit Director; Managing Director of NH Mexico and Cuba; Director of Regional Operations & Asset Management North-East Italy.

Fondata nel 1984, The Palace Company è un’azienda a conduzione familiare. Tra i marchi, nel 2022 Palace Company ha acquisito il gruppo italiano di lusso Baglioni Hotels & Resorts, che comprende hotel e resort a 5 stelle in Italia, Londra e Maldive. Con oltre 10 anni di esperienza, Massimo Baldo è stato nominato Vice Presidente Europa di The Palace Company nel 2023. In precedenza ha ricoperto diversi ruoli presso NH Hotel Group, tra cui Corporate Internal Audit Director; Direttore Generale NH Messico e Cuba; Direttore delle operazioni regionali e della gestione degli asset nel nord-est dell’Italia.

thepalacecompany.com

S2 | E8 | Massimo Baldo

episode in pills

  • Massimo underlines the unique value that Italian culture has to offer to the hospitality industry
  • What are the tasks of a Vice-President, how many times does he visit the properties and what’s his involvement with the team
  • How to choose the right talents, identify their potential and make them grow within the company
  • The equal importance of pre-sale, sale and after sale. What The Palace Company is focusing on right now
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ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart