Filippo Innocenti

Large luxury constructions

“From designing to delivering, the way you manage the whole experience is an extremely valuable addition to your project” Filippo Innocenti, Director Zaha Hadid Architects. An extract of Episode 2 Season 3 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.

"You are not aware of the final outcome when you innovate.”

About the Guest Brand

ZAHA HADID ARCHITECTS

ZHA creates transformative cultural, corporate, and residential spaces. 950 projects, 44 countries, 400 staff. Zaha Hadid's contribution to this profession has been recognized worldwide despite her passing in 2016. Since 2002, Filippo has played a key role in several projects including the Salerno Maritime Terminal in Italy, the Guangzhou Opera House in China, the King Abdullah Financial District Metro Station in Riyadh, the Napoli-Afragola High Speed Train Station in Italy.

Among Filippo’s awards: "Best Public Project" (2012) and "RIBA Architecture Award" (2009) for the Guangzhou Opera House and "Best Transportation Building" (2018), Best New Building (2017), The most anticipated buildings (2017) for the Naples-Afragola High-Speed Train Station.
ZHA crea spazi culturali, aziendali e residenziali. 950 progetti, 44 Paesi, 400 persone. Il contributo di Zaha Hadid alla professione è stato riconosciuto a livello mondiale nonostante la sua scomparsa nel 2016. Dal 2002 Filippo svolge un ruolo chiave in numerosi progetti tra cui la Stazione Marittima di Salerno in Italia, la Guangzhou Opera House in Cina, la stazione della metropolitana del Re Abdullah Financial District a Riyadh, la stazione ferroviaria ad alta velocità Napoli-Afragola in Italia.

Tra i premi di Filippo: "Best Public Project" (2012) e "RIBA Architecture Award" (2009) per la Guangzhou Opera House, e "Best Transportation Building" (2018), "Best New Building" (2017), "The most anticipated buildings" (2017) per la Stazione Ferroviaria ad Alta Velocità di Napoli-Afragola.

zaha-hadid.com

S3 | E2 | Filippo Innocenti

episode in pills

  • The responsibility of representing a brand, an image, such as the one inherited from Zaha Hadid
  • B2B & B2C: how to satisfy private clients as well as Governments and corporations
  • Space in luxury: the non-negotiable of a perfectly functioning space in luxury plus some sneak peek and behind the scenes of delivered and current projects
  • Innovation: can we really envision or predict the final result of a project?
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Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

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Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

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Luxury consultant made in Monaco with an Italian heart