Lucrezia Buccellati
4 generations of goldsmiths
“When customers ask for more information, it is also a way for them to be able to tell something more about that piece. It makes them proud to have bought it.” Lucrezia Buccellati, Co-Creative Director of the high-end jewelry brand Buccellati. An extract of Episode 7 Season 2 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.
"The waiting is also a beautiful part of the journey."
About the Guest Brand
BUCCELLATI
Buccellati is an Italian high jewelry brand that has been synonymous of creations of unparalleled beauty and quality since 1919. Buccellati was born from the vision of Mario Buccellati, defined by Gabriele d’Annunzio the “Prince of Goldsmiths”. The brand passed on to the following generations who have applied the working techniques, design and iconic style, reworking them in their own way whilst fully respecting the brand dna. Today, Buccellati is internationally renowned for its perfect union of craftsmanship’s heritage and innovations.
Buccellati è un brand di alta gioielleria italiano che dal 1919 è sinonimo di creazioni di impareggiabile bellezza e qualità. Buccellati nasce dalla visione di Mario Buccellati, il “Principe dell’Oreficeria” secondo Gabriele d’Annunzio. Il marchio è passato alle generazioni successive che hanno applicato le tecniche di lavoro, il design e lo stile iconico, rielaborandoli a modo loro nel pieno rispetto dell’anima della Maison. Oggi il brand è rinomato a livello internazionale per la sua perfetta unione tra le tradizioni artigianali e le innovazioni.
S2 | E7 | Lucrezia Buccellati
episode in pills
- The difference between the European, American and Asian markets when talking about consumer behaviour, buying preferences and the importance of storytelling
- How to preserve the brand DNA and hand it down to the next generations
- How team work really works: from the design conception, to its first draft and final creation of the art piece
- Buccellati ‘s signatures: the precious techniques used that are dated back to the Renaissance; the value of time and craftsmanship; the importance of in-house creations, with a fully sustainable production chain