Alessandro Bianchi
A journey through Artistic perfumery
“The difference between niche perfumery and designer is that the first finds its roots in the world of art, keeping quality at the heart of its creations.” Alessandro Bianchi, Founder of Agatho Parfum. An extract of Episode 4 Season 2 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.
"Packaging has great importance because it is the first approach to the product."
About the Guest Brand
AGATHO PARFUM
It is in ancient Pompei that Agatho, the famous master perfumer created ointments for the Roman aristocracy of the Empire. In 2018, Alessandro Bianchi founded “Agatho Parfum” with the aim of rediscovering and celebrating the excellence of these ointments and give a contemporary touch to the olfactory overture through the use of natural materials of the highest quality.
È nell’antica Pompei che Agatho, il famoso maestro profumiere, creò unguenti per l’aristocrazia dell’Impero Romano. Nel 2018, Alessandro Bianchi fondò “Agatho Parfum” con l’obiettivo di riscoprire e celebrare l’eccellenza di questi unguenti e dare un tocco contemporaneo all’apertura olfattiva attraverso l’utilizzo di materiali naturali di altissima qualità.
S2 | E4 | Alessandro Bianchi
episode in pills
- The value of niche perfumery and the difference between niche and mainstream brands. A deep dive into quality
- Art, local and unique materials combined with Italian savior faire
- The senses and how they influence consumer's mind
- The right packaging for the right product