Marta Terenzani

Designing luxury e-commerce

“Being too creative is not good, you must combine it with the user experience.” Marta Terenzani, Chief Design Officer at Diana Corp. An extract of Episode 1 Season 3 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management. One of the biggest challenges is to converge the brand’s DNA and luxury elements through a screen and Marta shares some secrets on how to do it.

"Digital Multisensory Experiences allow us to overcome some of the limits of the digital world.”

About the Guest Brand

DIANA CORP

Diana Corp, part of the Celeste Commerce Hub, brings together aesthetic sensitivity and culture, strategic know-how and high-level design to create ecommerce experiences in fashion, luxury and lifestyle. Marta Terenzani, with a background in design and fashion, is the head of the Design area at Diana Corp. She leads the Art Direction, Design Innovation and Visual & Photography teams, the department includes web design, Visual UX/UI analysis and strategy, and the creation of photographic and video content.

Diana Corp, parte della Commerce Hub Celeste, riunisce sensibilità e cultura estetica, know-how strategico e design di alto livello per creare esperienze e-commerce nella moda, lusso e lifestyle. Marta Terenzani, con un background legato al design e alla moda, è responsabile dell’area Design di Diana Corp. A guida dei team di Art Direction, Design Innovation e Visual & Photography, il dipartimento include web design, analisi e strategia visiva UX/UI e realizzazione di contenuti fotografici e video

dianacorp.com

S3 | E1 | Marta Terenzani

episode in pills

  • Customer journey through digital platforms and e-commerce
  • The key features of a luxury e-commerce
  • How to communicate the value of luxury products online and the next frontier for luxury brands: digital multisensory experiences
  • We shared our personal experiences as consumers and understood what it takes to make the clients journey smooth, seamless and effective
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ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart