Annalisa Tarquini
From trend to business strategy
“The luxury customer is a client like many others but requires more attention.” Dr. Annalisa Tarquini – Poli Director of the MSc in Luxury Management at the International University of Monaco. An extract of Episode 2 Season 2 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management. Starting from trends that influence luxury consumers’ behavior, they spoke about new business strategies and ideas for companies to target UHNWI’s needs.
"For UHNWI, luxury is not a desire but part of their lifestyle. It is a necessity”
About the Guest Brand
Dr. Annalisa Tarquini-Poli is the Director of the MSc in Luxury Management at the International University of Monaco. Her background and expertise covers Human Resources, Luxury Fashion, and Yachting. She designed and delivered a variety of courses on these topics at undergraduate and master’s level, as well as published several research papers. She is also the creator of “The Mark Challenge”, a business plan competition on luxury products and services for students and alumni from all over the world.
Dr. Annalisa Tarquini-Poli è Direttrice del Master in Luxury Management presso l’Università Internazionale di Monaco. La sua area di competenza e background copre le risorse umane, la moda e lo yachting. Ha progettato e condotto innumerevoli corsi su questi argomenti per corsi di laurea e master oltre che aver pubblicato diverse ricerche. Ha creato “The Mark Challenge”, un concorso di business su prodotti e servizi di lusso per studenti ed alumni provenienti da tutto il mondo.
S2 | E2 | Annalisa Tarquini
episode in pills
- One-Stop Shop approach, why it is a necessity and how it can be applied to the luxury industry
- Ultra-High-Net-Worth Individuals (UHNWI): who are they, what is their lifestyle and what luxury means to this segment
- The concept of time as the most precious possession