Federico Barbieri

The importance of an omnichannel approach

“Luxury is the core component of your brand proposition while omnichannel is an executive approach on how to make your customer experience your brand in the most efficient way.” Federico Barbieri senior consultant in ARAD Digital. An extract of Episode 7 Season 1 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.

"Each channel individually has its own strengths and weaknesses, you need to create synergies."

About the Guest Brand

ARAD DIGITAL

Federico Barbieri is a leading professional and expert in marketing and communication. During his career he covered the roles of Worldwide Omnichannel Retail Director of Maison Margiela, Senior Vice President Digital and eBusiness at Kering and President Europe of Bottega Veneta. Previously in Nike, Mandarina Duck and Nokia, experiences that shaped his career. Today he is a senior consultant in ARAD Digital, an independent consultancy company that supports companies through their digital transformation journey from start to finish, leveraging hands-on expertise and cutting-edge digital tools.

Federico Barbieri è un esperto in marketing e comunicazione. Nel corso della sua carriera ha ricoperto diversi ruoli come Worldwide Omnichannel Retail Director di Maison Margiela, Senior Vice President Digital and eBusiness di Kering e Presidente Europa di Bottega Veneta. Precedentemente ha lavorato in Nike, Mandarina Duck e Nokia, esperienze che hanno plasmato la sua carriera. Oggi è consulente presso ARAD Digital, una società di consulenza indipendente che supporta le aziende nel loro percorso di trasformazione digitale, dall’inizio alla fine, sfruttando competenze pratiche e strumenti digitali all’avanguardia.

arad.digital

S1 | E7 | Federico Barbieri

episode in pills

  • Omnichannel, how to define it and why it is important for brands to adopt an Omni-channel approach
  • Retail & e-commerce, how to generate a user friendly and engaging experience
  • Thinking out of the box and the "extra mile" attitude, an example from Marco Bizzarri
  • Returning customers, differences between online and offline
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ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart