Roberto Bocus

High jewelry and its management

“When you buy a luxury product, you want to enter into the brand’s universe, moved by the desire to deepen your knowledge and experience.” Roberto Bocus, Managing Director of the high-end jewelry brand Pasquale Bruni. An extract of Episode 5 Season 1 of LUSSO 360, the podcast hosted by Trudy Berger and Arianna Alessio where they talk about luxury and management.

“You enter into a luxury boutique because you want to feel part of a dream.”

About the Guest Brand

PASQUALE BRUNI

Roberto Bocus is the Managing Director of Pasquale Bruni and its former COO. Prior to this experience, Roberto served the jewelry brand Pomellato for 13 years as CEO France, Europe and Russia Retail Director and Worldwide Retail and Franchising Director. Pasquale Bruni is an Italian luxury jewelry brand that has been creating high-quality jewels since 1976. Its inspiration comes from nature blended in harmony with Italian roots, and from the self-awareness and femininity of contemporary women.

Roberto Bocus è il Direttore Generale di Pasquale Bruni e in precedenza ha ricoperto il ruolo di COO. Prima di questa esperienza, Roberto aveva già lavorato in questa industria per 13 anni lavorando con Pomellato come CEO Francia, Retail Director Europa e Russia, e Worldwide Retail e Franchising Director. Pasquale Bruni è un marchio italiano di gioielleria di lusso che crea gioielli di alta qualità dal 1976. L’ispirazione del marchio proviene dalla natura in armonia con le radici italiane, e dalla self-awareness e femminilità delle donne contemporanee.

pasqualebruni.com

S1 | E5 | Roberto Bocus

episode in pills

  • What skills are necessary to be a General Manager and highly experienced professional in luxury
  • How to communicate the value of a product in the jewellery industry
  • Mastering the luxury selling ceremony to delight the client and the importance of brick and mortar
  • The evolution of the brand Pasquale Bruni and its expansion: an Italian family-owned business experiencing remarkable positive growth, started locally and expanding globally
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ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart