Cristiano De Lorenzo

Auctions and investments goods

“In Italy there is an incredible collecting tradition, perhaps one of the oldest”. An extract of Episode 1 Season 4 of LUSSO 360. an extraordinary conversation between Trudy Berger and Crisiano De Lorenzo, Managing Director of Christie’s Italy, where they explore the role of this historic auction house in the Italian and international market. A journey into the heart of luxury and contemporary art, between investments, lifestyle and the future of collecting.

“In our sector, expertise is essential-collectors want to speak with someone truly knowledgeable.”

About the Guest Brand

CHRISTIE’S

Cristiano De Lorenzo is the Managing Director of Christie’s Italy since 2016. Founded in 1766, Christie’s is a world-leading art and luxury business with a physical presence in 46 countries, and flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. Renowned for its auctions, as well as bespoke Private Sales, Christie’s offers its clients a full portfolio of global services, including art appraisal, art financing, international real estate and education. Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $500 to over $100 million.

Cristiano De Lorenzo è Amministratore Delegato di Christie’s Italia dal 2016. Fondata nel 1766, Christie’s è un’azienda leader a livello mondiale nel settore dell’arte e del lusso, con una presenza fisica in 46 paesi e importanti hub internazionali a New York, Londra, Hong Kong, Parigi e Ginevra. Rinomata per le sue aste, nonché per le vendite private, Christie’s offre ai suoi clienti un portafoglio completo di servizi globali, tra cui valutazione artistica, finanziamento artistico, immobiliare internazionale e istruzione. Le aste di Christie’s abbracciano più di 80 categorie artistiche e di lusso, con prezzi che vanno dai 500 agli oltre 100 milioni di dollari.

S4 | E1 | Cristiano De Lorenzo

episode in pills

ABOUT

Brand Therapy is a luxury consulting agency founded by Trudy Berger. Headquartered in the Principality of Monaco, we offer a bespoke range of strategic and operational services tailored to luxury brands of all sizes and sectors.

While rooted in Monaco, our expertise knows no borders. Brand Therapy makes the difference-because true luxury is defined by mastery, authenticity, and an unparalleled understanding of excellence.

Luxury consultant made in Monaco with an Italian heart

Trudy Berger

Given her expertise within the luxury industry and the entrepreneurial spirit inherited from generations of successful and renowned entrepreneurs, Trudy designed her own luxury consulting firm in Monaco to work alongside luxury businesses and professionals.

Thanks to her Italian DNA, Trudy has always been fascinated by the luxury industry and decided to pursue luxury studies, first with a Master in Luxury Brand Management followed by an Executive Program in UHNWIs Client Management. 

Luxury consultant made in Monaco with an Italian heart

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Luxury consultant made in Monaco with an Italian heart